The Danish fashion brand has unveiled the new rental-only collection at Copenhagen Fashion Week.
The rental ‘Stage’ collection is currently available to rent in Denmark and the UK via Ganni Repeat. The collection consists of 26 reworked pieces from Ganni’s past season’s that have been modified and reimagined through embroidery, spray-paint and embellishment. The custom-made pieces have been made using existing styles and fabrics from Ganni’s past collections.
The collection is inspired by the musical iteration of the Ganni Love Forever digital live experience. Ditte Reffstrup, Creative Director, Ganni, commented: “This season, we wanted to create a ‘stage collection’ to make the energy of the live performance and our love for music. I thought back to watching MTV and concerts when I was a teen.”
Each of the pieces can be rented out for one, two or three weeks at a time and prices range from around £26 – £78.
