The preppy style firm grows in Spain. The American brand Gant has inaugurated its new flagship store located at number 32 Serrano street, in the heart of Madrid.
With an area of 452sq m, the new space proposes the entire premium offer of the firm. The decoration of the establishment is in-line with the new retail concept of the firm, which inspires its designs in heritage, giving them a contemporary touch. Through this store concept, Gant aims to “become the future of American sportswear.”
“This new elevated concept is premium, versatile and modern, but with inspirations from mid-century design,” said Maria Klingh, the brand’s Global Director of Retail. “The company was founded in 1949 and our aesthetic foundation lies in the new optimism and a willingness to challenge the old that the mid-century movement brought.”
Founded in New Haven, Connecticut, in 1949 by Bernard Gantmacher, the firm is part of the portfolio of the Swiss group MF Brands (The Kooples, Lacoste or Aigle). Present in more than 70 countries through a commercial network of 750 points of sale, Gant has in Spain four physical stores in Madrid, Palma and Bilbao and three points of sale in the outlets of Las Rozas (Madrid), McArthurGlen (Malaga) and Viladecans (Barcelona).
