The retailer is now offering an online ‘buy now, pay later’ option across the brands in its portfolio including Gap, Old Navy, Banana Republic, and Athleta.
Gap has partnered with Afterpay to give their customers flexible payment options at checkout by offering four interest-free installments. The partnership comes following customers actively requesting that more flexible payment options should be available to offer further freedom whilst shopping online.
“Collaborating with Afterpay gives our customers the power of choice when shopping across our family of brands. By adding Afterpay to our other payment options, we’re able to provide a more customised shopping experience, give our customers additional convenience and control, and reach a younger demographic who may not have been able to shop with us before,” commented John Strain, Chief Digital and Technology Officer at Gap Inc.
Melissa Davis, Afterpay Head of North America, commented: “We are proud to partner with Gap Inc. to bring Afterpay to such a powerful set of brands and their customers.”
