The retailer Gap, which was struggling to resonate with customers has now finally got some light at the end of the tunnel, as its share price increased about almost twenty percent in premarket trading, after Kanye West shared a photo that touted a collaboration with the retailer.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” Mark Breitbard, the company’s global head of brand, said in a news release.
