Sony Pictures and Gardaland Resort in Italy have announced that Gardaland will become the first theme park in the world to boast a Jumanji ride, called Jumanji – The Adventure.
Inspired by Sony Pictures’ $2bn film franchise, Jumanji – The Adventure will be a family-friendly dark ride. It is scheduled to open at the beginning of 2022 season. “Gardaland continues on the winning path of licensing agreements with leading global brands,” said Aldo Maria Vigevani, CEO of Gardaland.
“The global importance of the Jumanji brand will surely contribute to further reinforcing Gardaland Resort’s reputation as a top tourist destination in Europe and place it among the market leaders for fun attractions. Synonymous with adventure, fantasy, fun, action, play and imagination, Jumanji blends seamlessly with Gardaland’s founding values,” he added.
Jumanji – The Adventure will transport Gardaland guests to a Jumanji-themed world where they travel through pitfalls, surprises and threats in the jungle.
“Adding many new elements, fans will be transported far beyond their imagination, deep into the jungles of Jumanji,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of LBE at Sony Pictures.
