The new store is expected to open at City Walk Dubai in the middle of the year.
The Gargash Group is the official Dubai dealership for Mercedes-Benz and will open the very first AMG store anywhere in the world. The store will boast an exclusive collection of lifestyle accessories and the service mix offered will be the first of its kind worldwide and the differentiated offering will allow AMG to attract new customer segments for the brand.
The AMG Store location will also have an exclusive selection of high-quality lifestyle accessories, plus the Weslodge F&B concept which offers customers an authentic and culinary journey with a crafted menu which is available for both lunch and dinner.
Shebab M. Gargash, Group MD and Chief Executive Officer of Gargash, commented: “Brands in today’s world are selling experiences which are beyond the regular product acquisition journey and therefore need to expand their brand touchpoints to lifestyle destinations such as City Walk.
“The launch of our first standalone AMG Store with its unique lifestyle format will be a significant addition to our well-developed UAE network offering an exclusive brand experience to AMG lovers.”
Philipp Schiemer, CEO of Mercedes-AMG GmbH, pointed out: “the world’s first AMG Store will be a globally unique and groundbreaking addition to the AMG retail network. We are more than happy to take this strategic step towards our vision of Performance Luxury within our trustful partnership with Gargash by setting a new benchmark for the AMG brand experience in Dubai.”
