IHG Hotels & Resorts (IHG), a global leader in hospitality, has launched new midscale conversion brand, Garner, in Europe with its first hotels opening in Germany. The brand’s debut is in partnership with NOVUM Hospitality, one of Europe’s largest private hotel operators.
IHG and NOVUM Hospitality have opened three Garner hotels in the space of ten days: Garner Hotel Hamburg Nord, Garner Hotel Elmshorn and Garner Hotel Augsburg – marking the brand’s first properties to welcome guests outside of the Americas.
Garner offers travellers quality stays at an affordable price point and is designed to deliver a relaxed, flexible and purposefully different experience for guests who are in love with life, not luxury. Embodying the brand’s ethos, each property will deliver the all-important things guests value most – a convenient location, a sound night’s sleep, free Wi-Fi, comfortable spaces and dependable amenities, including a warm reception, breakfast, 24/7 bean-to-cup coffee and a refreshing welcome moment on arrival. Guests won’t ever be far from something tasty to keep them going and will be able to purchase satisfying snacks available 24/7 in the Garner Shop.
Mario Maxeiner, Managing Director Northern Europe, IHG Hotels & Resorts, commented: “We are proud to welcome IHG’s first Garner-branded hotels to Europe with three successive openings in Germany, which is one of our key European growth markets. The dedication of our teams and partners at NOVUM Hospitality to sign, convert and open these hotels is a huge achievement and demonstrates the popularity of Garner as an attractive new option in the midscale segment, offering flexibility, strong returns and a high-quality guest experience with real affordability. With more than 50 further Garner hotels to come to the Northern Europe market, we can’t wait to delight guests and drive the success of this new brand.”
