Located in the upcoming fashion precinct, Kala Ghoda, Fort, this is the brand’s first store in the Mumbai area.

The eponymous brand was founded by Gazal Gupta, who began designing wedding trousseau and gift packaging from her basement. Now, the label has changed the way that fashion is perceived in the present by combining India’s rich heritage and contemporary silhouettes.

The new store boasts a curation of the designer’s collections, including sarees, suits, lehengas, dresses, drapes and the newly launch Pret collection, inspired by Mumbai prints.

Designer Gazal Gupta, commented: “The year 2020 brought us closer to our customers than before. Due to the travel restrictions in force, we had so many queries from people across the major towns of our country that I felt the urge and the reason to reach out to all the love more than ever and the first step in that direction was launching our website and online operations. The eye opening data we gathered from our analytics, clearly paved the way for us to open an outlet in Mumbai at the soonest.”