Food giant General Mills has witnessed double digit growth across its brands throughout the Middle East during the Covid-19 lockdown.
The global giant which is worth $18bn and owns household brands including Betty Crocker, Green Giant, Haagen Daas and Nature Valley, revealed an uptick in sales despite the enforced restrictions.
Balki Radhakrishnan, Vice President and Managing Director, Asia, Middle East and Africa, told Arabian Business: “Business has done really well. We’ve had strong momentum, but it’s not just because of consumer momentum, it is because of ensuring that products are available in the right place at the right time.
“From a business growth standpoint it has been well above our expectations, clearly very strong double-digit growth across different categories in the portfolio.”
Radhakrishnan said there had been particularly strong growth in the baking section of the business, with many turning their hand to home baking during the enforced lockdown period.
