The brand has announced the opening of the brand’s second flagship store in the Middle East in Dubai’s Mall of the Emirates.

The theme of the store is ‘THE EVOLUTION’ and will be home to many international eyewear brands as well as its core collections for women, men and children.

The façade of the store will feature repeatedly rotating kinetic installations, video artwork, and objects depicting mechanisms of evolution, allowing visitors to experience the intersection of two conflicting emotions: tension and beauty.

Following the highly successful launch and official opening of the brand’s first flagship store with Mizzen at The Dubai Mall in 2019, the second opening at Mall of the Emirates arrives with great anticipation and curiosity that will allow the designer brand to connect with further consumers.

Known for designing and capturing memorable moments with store visitors, the Gentle Monster Space Team offer another distinctive experience for guests over the entire store that spans over 3,163s ft.