The brand has opened its largest flagship store to date in Beijing Taikoo Li Sanlitun, with ‘DATAIZED FUTURE’ acting as the visual narrative theme for the location.
The newly launched flagship store has relocated from the Taikoo Li Sanlitun North District to the South District, taking up a landmark location within the commercial area. This latest GENTLE Monster retail creation marks the brand’s 360-degree upgrade into the world’s largest mono-brand eyewear store in the world.
The Gentle Monster store presents multi-scale installations, images and videos that occupy the space from the façade to the third floor which sets in motion a series of static replacements and dynamic contrasts to create subtle harmony through contrasting colours and materials. In a first for the brand’s retail history, Gentle Monster’s interior design extends to the exterior façade of the glass building, breaking free of physical boundaries.
As well as proving twice the number of styles and products as other stores, the flagship offers free repair services, a first for the Northern China market. Meanwhile, special collaborations and products will be launched here before any other stores.
