South Korean fashion and lifestyle company Gentle Monster has opened its third Haus Nowhere store – in Shenzhen, China.
The retail space spans 6,914sq m across three floors and features kiosks from its eyewear brand Gentle Monster and perfume line Tamburins, along with other curated shops and brands.
Inspired by the theme of “Insect Kingdom”, a fictional tale of the 10,000-year relationship between colossal humans, beasts and insectoids, the store aims to evoke “unique emotions” as visitors are invited to step into the narrative and become part of the story.
The Gentle Monster section is designed with an abstractly shaped concrete mantis head, with insect-inspired objects that give off an otherworldly atmosphere. Meanwhile, Tamburins’ section features silkworm installations and kinetic art pieces.
The Haus Nowhere Shenzhen marks the third chapter of the project, following the successful launches in Seoul and Shanghai.
