Landsec has revealed that iconic British womenswear brand, Ghost London, has launched a new 1,624sq ft unit at Gunwharf Quays.

The brand’s first outlet store in the area is located between global fashion retailers Belstaff and Calvin Klein, the Ghost London Gunwharf Quays outlet features the brand’s trademark contemporary vintage feel across all designs, including bridal and ready-to-wear clothing.

Ghost London is known for its feminine aesthetic, modern silhouettes, and signature garment dyed pieces, and has opened with an up to 50 per cent off offer across its inventory.

Gunwharf Quays is the UK’s leading premium waterside retail outlet, and with this launch Ghost London has joined other high-end, aspirational womenswear brands, such as Armani and Karl Lagerfeld.

Gemma Casey, Senior Portfolio Director at Landsec, commented: “Gunwharf Quays thrives on authenticity and heritage, qualities Ghost London has in abundance. As an established fashion house with over three decades of trading, it is a great step for the brand to be opening an outlet store, and it is testament to Gunwharf Quays that we have been able to introduce this regional debut. With guests returning, and able to enjoy the complete offer at Gunwharf Quays, Ghost London provides yet another reason for people to shop safely at the premium outlet.”