The Italian luxury fashion label Off-White has unveiled its newest store, located inside Ginza Six in Tokyo.
The store spans 79sq m, Off-White Ginza Six is designed by James Wine from New York-based architecture studio Site, and architects Suzan Wines and Azin Valy from I-Beam.
The store’s façade is highlighted with unfinished brick walls sculpted with the brand’s name. ‘Off-White; bricks are piled up outside the weld wire mesh and used for the store’s interior, including cashier stands and product displays.
“This is a redesign of the Off-White store with elements such as logo bricks going to be used in future projects,” the company said in a statement. “We hope that you will feel the evolution and enjoy the visuals that the passers-by will admire and be interested in.”
The new store is home to the entire line-up of men’s collections together with releases that are exclusive in Japan.
