The global apparel brand renowned for its everyday wardrobe essentials, Giordano, has unveiled its fully renovated ‘Store of the Future’ at the iconic Mall of the Emirates in Dubai.
The newly upgraded 1,500sq ft store represents a brand-new concept and is testament to Giordano’s unrelenting pursuit of excellence and staying ahead of the competition. It introduces cutting-edge retail design concepts aimed at enhancing customer experience and redefining simplicity through a more refined and modern aesthetic.
This latest concept store represents a complete transformation, adopting a sleek “less-is-more” approach. The store’s layout maximises space for seamless product displays and enhanced customer interaction. Key features include wider, more inviting entrances, state-of-the-art LED screens, spacious and comfortable fitting rooms, dedicated seating areas for customers and improved, more intuitive signage.
With a focus on elevating customer engagement, the store boasts a minimalist yet stylish interior. White wall paneling pairs with warm, wooden fixtures to create a contemporary, inviting atmosphere. The result is a harmonious blend of modernity and timelessness, where customers can easily explore and enjoy Giordano’s collections.
“As we continue to upgrade the design of our stores, we are confident this transformation will draw even more customers to experience shopping at Giordano,” said Ishwar Chugani, Managing Director of Giordano Middle East. “Our new store concept, driven by our C.I.M. (Customers In Mind) philosophy, epitomises both elegance in design and excellence in quality. Through these enhancements, we aim to provide an even more enjoyable and effortless shopping experience.”
