The St David’s Partnership, owners of St David’s in Cardiff, has announced the launch of global cosmetics leader Morphe, marking a regional debut for the brand.
Founded in 2008 among the artists and influencers of Los Angeles, Morphe earned its reputation for a bold approach to makeup that honours individuality and self-expression. Morphe continues to inspire creativity with an unparalleled selection of high-performing products at an incredible value.
Morphe St David’s also carries highly sought-after brands, such as Iconic London, SUVA Beauty, Frank Body, NABLA Cosmetics, P.Louise, Beauty Bakerie and more, with expert advice from certified Beauty Artists.
Speaking on behalf of the St David’s partnership, Russell Loveland, Senior Portfolio Director for Landsec, added: “The beauty industry remains one of the fastest growing sectors, and the opening of Morphe at St David’s highlights our ongoing commitment to deliver here exactly what our customers want. We are very pleased to have welcomed yet another dynamic and influential brand to our retail portfolio; opposite the equally exciting ZARA, Morphe is an excellent addition to the line-up at St David’s.”
