Valentino has collaborated with Pantone Colour Institute to create an exclusive intense pink colour called Pink PP.
The Valentino Pink PP Autumn/Winter collection has been designed to highlight individuality and the celebration of this range is being kicked off at Aranya, Qinhuangdao.
Key locations in China will see physical activations launched and one of these is Aranya in Qinhuangdao. The seaside travel destination in Beidaihe New District is quickly becoming a favourite setting for young tourists and between 21 September and 31 October; Valentino Pink PP will debut there with a series of installations and a dedicated pop-up store.
The company will also host a music party on Friday at BELOWGROUND at The Landmark Hong Kong, where they have invited celebrities, fashionistas, socialites and media to celebrate the official launch of the Pink PP collection.
