For its 27th season which opens on 25 October, UAE’s multicultural family entertainment destination Global Village has partnered with Coca-Cola Company Middle East.
Global Village has signed a strategic multi-year partnership that will see Coca-Cola become the official soft drinks and water partner for the family destination.
Commenting on the partnership Mohamed Sharaf, COO, Dubai Holding Entertainment said: “We are delighted that Coca-Cola Middle East has chosen to partner with Global Village. Uniting cultures to create special moments is a purpose we share, and through this partnership we will deliver some unforgettable guest experiences together. Solidifying the position of Dubai as a leading touristic destination with an ever-growing and evolving entertainment and leisure offering is at the heart of our vision at Dubai Holding Entertainment. We look forward to announcing exciting collaborations with Coca-Cola Middle East, giving Global Village guests even more reasons to look forward to Season 27.”
Both brands will collaborate across a range of activations, providing guests with unique experiences, interactive installations and special events, which will be exclusively available at Global Village. Coca-Cola Middle East will also leverage its global sponsorships and assets during the season, including the FIFA World Cup Qatar 2022 of which The Coca-Cola Company has been an official sponsor since 1978.
