The brand is getting ready to make its bricks-and-mortar debut in Australia, only a decade after the cult-favourite beauty brand launched in the US.
As of 16 July, a range of Glossier products will be available in 70 Mecca stores across Australia and New Zealand for the first time ever – allowing consumers to shade-match and swatch-test products before checkout.
“We want our customers to experience the very best in global beauty, so bringing the world of Glossier to Mecca couldn’t be more of a dream come true,” said Chief Mecca-maginations Officer Marita Burke.
After years of fan mail, the DTC beauty brand began shipping products from its online stores to Australian beauty consumers in October 2023. But its wholesale partnership with Mecca will be the first time Australian and New Zealand consumers can shop Glossier in person.
