GMG has been selected by international lifestyle brand New Era to become the brand’s official distributor across the GCC, Iraq and Egypt.
Over the next five years, New Era will partner with GMG to expand its products into GMG’s multi-brand stores, while exploring opportunities to open and operate branded New Era retail stores in the region. GMG will also connect New Era to its robust distribution network that supplies wholesale customers in its countries of operation.
As the world’s leading headwear brand, New Era is well known for its long-standing exclusive on-field headwear partnership with Major League Baseball (MLB) and currently holds over 500 licenses in its portfolio. The brand’s iconic caps have been immortalised in numerous music videos and movies, and are the headwear of choice for generations of sports stars, artists, actors and celebrities.
New Era has been present in the Middle East since 2011 and will benefit from GMG’s decades of experience in the active lifestyle market throughout the MENA region. Operating over 400 stores globally, GMG Sport’s global portfolio features both home-grown concepts and international powerhouse brands such as Nike, Columbia, Jordan, The North Face, Timberland, Vans and more.
