Gulf Marketing Group (GMG) has set out their intentions to utilise digital and mobile-commerce platforms as part of their new omnichannel strategy.
Online sales have more than doubled in volume between 2019 and 2020, which has seen a number of groups, brands and retailers pivot their existing strategy’s to accommodate this shift in consumer behaviour. GMG Sports are employing a new omnichannel ‘ecosystem’ that will give customers enhanced accessibility to leading sports brands through a range of platforms. The ecosystem focuses on three key areas – the customer journey, access to inventory across stores, and customer care.
Mohammad A. Baker, Deputy Chairman and CEO of GMG, commented: “As a group, we have always embraced new technology to deliver more engaging and rewarding experiences to consumers. This latest project recognises that individuals today want even greater access to their favourite stores and brands quickly and conveniently, whether in the shopping mall, via their laptop, or on the go with their smartphone.”
The new ecosystem has been employed by Sun and Sand Sports, a number of other GMG Sports brands are expected to utilise these new strategies in the future.
