UAE-based retail distribution company GMG has said it will open more than 100 sports retail stores in Egypt within the next five years.
The company will introduce its portfolio of brands focused on personal well-being as part of its wider international expansion. To start, GMG has confirmed that it will open a number of stores in Cairo this year. Sun & Sand Sports, a GMG brand and the Middle East’s largest sports retailer, is already slated to open at the City Centre Almaza as well as Mall of Egypt. The company also intends to introduce its sneakers-focused concept, dropkick, and its Nu Athlete concept catering to a youth demographic.
“We see Egypt as a compelling gateway into North Africa. The retail landscape in Egypt is incredibly dynamic with a large youth population that is increasingly embracing healthy and active lifestyles, while desiring the latest in popular international brand trends. Through our upcoming investments, we are pioneering new brand experiences and offerings in Egypt’s vibrant retail landscape, while also creating new jobs within the wider economy,” said Mohammad A. Baker, Deputy Chairman and CEO of GMG.
E-commerce offerings are further being explored by GMG with local distribution partners, capitalising on the company’s longstanding capabilities in delivering omni-channel retail experiences.
