The vitamins and nutritional supplements retailers is growing its wholesale presence with a new major deal.
They have signed a deal to begin distributing a particular assortment of products in more than 4,000 Walmart stores and on the Walmart website. To begin with, GNC will sell a selection of men and women’s essential everyday vitamins in several different formats. In time, the business expects this offer to expand and eventually include additional sports nutrition and weight-management products.
“Millions know and trust our brand, and with this collaboration we can deliver the GNC experience to a whole new group of consumers,” said Josh Burris, CEO of GNC. “The future of the wellness industry has a place for everyone, and GNC is making a healthy lifestyle more accessible than ever by delivering quality products to consumers via Walmart’s expansive network of stores.”
