The Mayor of Lincoln, Jackie Kirk, officially opened the new Goldsmiths Luxury showroom at the Waterside Shopping Centre in Lincoln on Friday.
Goldsmiths, one of the UK’s leading luxury watch and jewellery retailers and part of the Watches of Switzerland Group, has invested significantly this year in redesigning its Goldsmiths showrooms. The Lincoln showroom follows the recent openings in Braehead, Brighton, Canterbury, and Reading.
With a luxurious and modern retail environment that embraces more of a lifestyle-led, relaxed shopping experience Goldsmiths’ Lincoln showroom features a whole new interior design concept and an exceptional showcase of luxury timepieces from the most prestigious brands in Swiss watchmaking alongside world-renowned fine jewellery brands.
The updated retail concept combines:
- An Increased focus on luxury watch brands and a ‘relaxed, inclusive, and experiential’ in-store experience that make Goldsmiths the leading destination for luxury watch and fine jewellery lovers\
- Dedicated area for TAG Heuer
- Luxury watch brands Rado, Tissot, Oris and Gucci; and
- Diamond jewellery offering, and engagement, wedding, and eternity rings.
The showroom also features Goldsmiths own Exclusive Brightest Diamond featuring its very own proprietary stone cut. This Goldsmiths’ stone has 88 facets – 30 more than a standard stone, which it has used in three wonderfully romantic engagement ring collections as well as eternity rings, earrings and necklaces. Thanks to the additional facets, cut into an innovative pattern unique to Goldsmiths, brilliance, fire, and scintillation are all amped up in these stones, infusing a superior sparkle; and each piece comes with its own certificate.



