Good American opens its first-ever retail store in Westfield Century City Mall, Los Angeles. Co-founders of fully inclusive fashion brand, Khloé Kardashian and Emma Grede, opened the doors over the weekend of the 24th and 25th June, celebrating the launch of the first flagship store.
The new store is a physical manifestation of the brand’s mission to make fashion more inclusive, bringing to retail the most inclusive shopping experience to-date. The store embodies Good American’s commitment to inclusivity and innovation, providing a space where everyone is seen, heard and represented.
Good American focuses on making all customers feel welcomed and confident, elevating and uplifting diverse communities. Staying true to this, Good American partnered with a female owned Millworker shop to create an iconic custom fabricated denim wall. The store also boasts a bright, ultra-modern shopfloor, with generously spacious fitting rooms equipped with three-way mirrors and adjustable mood lighting.
About Good American
Founded in October 2016 by Emma Grede and Khloé Kardashian, Good American is the first fully-inclusive fashion brand to offer trend-forward designs made to fit women of all sizes. Since inception, the brand has provided high-quality denim and expanded to new categories in sizes 00-32. Good American exists to eliminate the stress that comes with looking for fashion that actually fits, empowering women to celebrate their bodies with confidence and feel their absolute best in all aspects of life. The brand is available online at GoodAmerican.com and at select retailers including Selfridges, Browns, Harrods and Flannels.
