Yesterday the search engine company Google revealed another initiative to make it easier for retailers to sell on its platform.
The company has said that it will waive sales commission on Google Shopping and allow retailers to use third-party payment and order management services. At present, commissions on Google Shopping range from a 5 per cent to 15 per cent cut depending on the products.
“Soon, sellers who participate in our Buy on Google checkout experience will no longer have to pay us a commission fee,” Bill Ready, President, Commerce, said in a blog on the company’s website. “And, we’re giving retailers more choice by opening our platform to third-party providers—starting with PayPal and Shopify.”
“As we’ve made it easier for a broader set of retailers to sell on Google this year, we’re also seeing a significant increase in demand to buy from and support small businesses,” Ready said in the blog. “To help people discover these smaller merchants, we also plan to add a new small business filter on the Google Shopping tab and will continue adding features to help small businesses participate in online commerce.”
