The leading European home appliance manufacturer has announced a long-term strategic partnership with Better Life to further its reach in the UAE.

Gorenje is known as one of the finest brands from Europe and intends to leverage the respective strength of Better Life to increase its distribution and service networks for consumers across the UAE. As part of the partnership, products from Gorenje will be available through Better Life e-commerce stores and physical retail stores at Mall of the Emirates, City Centre Mirdif, Deira Outlet store, Abu Dhabi Mall and Dalma Mall, among others.

The Better Life stores will feature Gorenje’s expertly designed home appliance products complete with advanced technology.

Hamad Al Gurg, Chief Executive Officer, Better Life UAE, commented: “We are pleased to introduce Gorenje, a refined home appliances brand to our portfolio. We are looking forward to this partnership which will provide our customers with access to reliable and superior lifestyle products.”