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GU to Expand Overseas with New York Opening

Japanese apparel retailer GU is set to open a flagship store in New York, alongside an accompanying online platform, this fall, marking its first store outside of Asia.

Located in SoHo, New York, ‘GU NY SoHo’ will span two floors and offer a sales floor area of approximately 10,225sq ft. Boasting a diverse array of fashion-forward offerings, the store will cater to both men’s and women’s apparel, featuring a selection of trendy products ranging from footwear to bags and accessories.

The forthcoming online store will mirror the product line-up of its brick-and-mortar counterpart, with the aim to extend GU’s reach nationwide. The opening follows a successful pop-up store in New York, which is scheduled to close this summer.

“For about a year and a half since opening our first pop-up store in the US in the fall of 2022, we have been able to provide GU products to many customers, so we have great expectations for our business development in the US,” said GU CEO Osamu Yunoki.