The GU SoHo flagship store is set to open on 19 September on Broadway in Manhattan and will offer customers women’s and men’s clothing across two floors, as well as a selection of on-trend products, including shoes, bags and accessories.
With a sales floor area of about 10,225sq ft, the new flagship will be a showcase for the GU NEW U concept that “gives customers the freedom to constantly reinvent themselves through style by conveying the latest fashion trends”. The SoHo store will also highlight GU’s brand philosophy – “MINI edit MAX”, offering “maximum” style and quality with “minimum” prices and curated collections, such as a menswear collaboration with brand Undercover that will debut at the store.
In addition to its entrance into the US, GU will launch its American e-commerce website and app allowing customers outside of New York to shop with the brand for the first time.
GU was established in 2006 as a sister brand of Uniqlo and currently operates approximately 470 stores in Asia, mainly in Japan and has e-commerce sites in Taiwan, Hong Kong and Japan.
