The Italian luxury house has expanded its presence in the US with the launch of a new boutique in the American Dream mall in New Jersey.
The two-storey space spans over 10,000sq ft and carries a wide selection comprising of men’s and women’s handbags, accessories, shoes, ready-to-wear, Gucci Beauty, and features travel items from Gucci Valigeria.
The store’s interior design features intentionally essential elements aimed at placing Gucci’s collections at the forefront. Marble flooring with geometric shapes draws inspiration from designs found in antique historic buildings. Clean lines and understated tones are complemented by soft rich fabrics adorning the walls, along with ivory boiserie acting as a delicate backdrop to the items on display. The store is designed to evoke a sense of home, with built-in displays reminiscent of walk-in closets and intimate corners created with Gucci Décor velvet armchairs, sofas and shaggy wool monochrome rugs.
With a wide assortment of leather accessories available, the space showcases a curated selection of signature handbag lines, including the Jackie 1961 and the Horsebit 1955, offered in various precious leather variations. In celebration of the boutique’s opening, the space presents the Pre-Fall 2024 collection, from Creative Director Sabato De Sarno.
