Gucci , the Italian luxury brand of the Kering group , has opened the doors of the first “Gucci Salon” in the world. It is located at 8400 Melrose Avenue, in the former Marc Jacobs store , a building famous because its façade is completely covered with plants. The brand already launched a pop-up in collaboration with Adidas last June.
“Each ‘Gucci Salon’ is unique, conceived as a creative and transformative space with an atmosphere tailored to each location,” said Gucci.
“Upsetting the conventional language and experience of a boutique, each ‘Gucci Salon’ proposes a personal universe, offering intimacy and discretion, to a clientele invited by appointment. It is a space for creative conversation, exploration and enjoyment,” added.
Inspired by Hollywood heritage and the first Gucci boutique opened in Los Angeles in 1968 on Rodeo Drive, the lounge was conceived as an intimate setting by award-winning set and production designer Gideon Ponte, a longtime Gucci collaborator. a long time.
“In this first-of-its-kind space, the language of a private home merges with the splendor of a movie set, luxurious fabrics and luminous finishes in refined ivory tones that act as a showcase for Gucci’s most exceptional pieces from ‘ Valigeria’, precious leathers, fine jewelry and watches, accessories, high-end custom collections (including evening wear, tailoring, embroidered dresses and made with the most exclusive fabrics) and decoration,”.
