Gucci began accepting cryptocurrency in a few US stores in May, and now it’s going all-in on the blockchain-based payments.

As BitPay — the Italian luxury house’s chosen crypto payments platform — announced new support for two more coins on Tuesday, ApeCoin and Euro Coin, Gucci stepped up as the first major brand to accept one of these options through the platform.

With the addition of ApeCoin, its clientele will have a dozen or so options to pay for goods with tokenised digital money, rounding out a line-up that includes Bitcoin, Bitcoin Cash, Ethereum, Wrapped Bitcoin, Litecoin, Dogecoin, Shiba Inu and 5 USD-pegged stable-coins (GUSD, USDC, USDP, DAI and BUSD).

The Italian luxury brand dipped its toe in crypto with just five stores initially, but saw fit to expand support. Today, more than two-thirds of Gucci’s US-based stores accept the alternative payments, representing 70 per cent of its full, directly operated network in this market. The remaining ones won’t be left out of the loop for long though. The company plans to make those locations crypto-ready by this week, amounting to full support across its own US retail operation.