Guess is continuing to drive expansion in the DACH market and its most recent three stores were opened in Munich, Bonn and Münster. Two flagship stores are now to follow in Hamburg and Düsseldorf.
The new store in Munich’s Sendlinger Strasse 33 covers 127sq m. In Bonn at Bottlerplatz 7, Guess has 137sq m of retail space and in Münster (Rothenburg 3) 164sq m. The range includes women’s fashion, including accessories.
A total of eleven stores in other German cities are to open their doors by March, including the two flagship stores in Düsseldorf and Hamburg, each measuring up to around 400sq m. One of the new stores will be dedicated entirely to menswear. In addition, two stores will be created just for the premium brand’s accessories.
As usual, Guess plays with a harmonious combination of mahogany panels, black safety glass, satin brass, cement and coloured elements in the store design, which are perfectly complemented by a light gres-look floor. The intuitively designed floor plan guides customers through the store. Textures inspired by abstract art and LCD walls with the latest campaigns complement the interior.
