After the recent openings of its summer spaces in Ibiza and the Canary Islands, Guess strengthens its position in Spain with the opening of its first lingerie store, located in Alicante.
Specifically, the new 73sq m boutique is located in the La Zenia Boulevard shopping centre in the city of Levante, next to the existing Guess Lifestyle space. With a minimalist and sophisticated aesthetic, the space has been designed with light tones and soft lighting, with contrasting touches in silver or black wood tones, creating a welcoming atmosphere in order to improve the shopping experience.
“We are delighted to open our first Guess Lingerie store in Alicante. Spain is a key market for our brand and the wide variety of attractions in La Zenia and the large influx of both tourists and residents make it the ideal place to promote this category, which has experienced an enormous increase in popularity in recent years,” explained the firm’s creative director, Paul Marciano.
Founded in the early 1980s by the Marciano brothers, the Los Angeles-based firm currently has a commercial network of 72 stores and 22 points of sale in Spain. Guess is also present in the El Corte Inglés department stores through a hundred corners.
