A franchise agreement has been signed between Hilton and Munich Hotel Partners to launch Conrad Hamburg.
The franchise agreement will see it become the first hotel in Germany to operate under Hilton’s luxury Conrad Hotels & Resorts brand. Positioned in the centre of Hamburg, the hotel will undergo a complete renovation program before its launch in 2024.
Patrick Fitzgibbon, Senior Vice President, Development, EMEA, Hilton, said: “As the country’s second-largest city and a prominent business and leisure destination, we’re delighted to be bringing the Conrad Hotels & Resorts brand to the city of Hamburg. With growing international demand for high-quality luxury accommodation, we look forward to working with MHP to broaden Hilton’s offering in Hamburg and Germany, with 56 hotels currently trading or under development.”
Dr. Jorg Frehse, CEO of MHP Hotel AG, said: “We are thrilled to partner with Hilton to bring the Conrad brand to the Levantehaus and into our upscale and luxury hotel portfolio. It is our ambition to bring international guests to experience the Hamburg way of life while also creating an attractive venue for locals – just as we have already succeeded in doing so with other projects in various locations.”
