Hot on the heels of successful openings in Milan and Rome, Hamleys, the world’s finest toy store continues to drive its Italian expansion with the opening of its first shopping centre location in Bergamo’s Oriocenter.
The new store, opened in partnership with GIOCHI PREZIOSI S.P.A., Italy’s leading toy manufacturer and distributor, spans 1,150sq m and offers the brand’s famed red and white world of immersive fun, magic and theatre to capture the imagination of children of all ages.
The Oriocenter is a key shopping destination for the eastern area of Lombardy and with its proximity to Orio al Serio, Lombardy’s third-largest airport; it also attracts a substantial number of international tourists who typically consider Hamleys stores a must-visit retail experience.
In the vibrant new Bergamo store, customers are welcomed by the iconic Hamley and Hattie bear, alongside classic Hamleys features such as a dynamic entertainment team, toy demonstrations, music, dance and bubbles. The store offers a carefully curated toy selection spanning all play categories and age groups. It includes popular brands like Lego, Nerf and Barbie, as well as exclusive areas such as Build-A-Bear and Soccerbot. Adding to the charm is the store’s own carousel, a classic merry-go-round sure to make lasting memories for families and children.
