The business has unveiled its new, much anticipated London location with a state-of-the-art store at Westfield, White City, just in time for Christmas.
Having had a ‘pop-up’ Hamleys at Westfield, White City, since December 2021, the new, permanent store will be set across one floor, and cover over 11,000sq ft. With a fresh and magical in-store concept, play will be at the heart of everything you see. Featuring an indoor slide, suitable for children and adults, the popular Hans & Gretel dessert boutique and more, Hamleys will also house a Nerf target practice area and a Playmobil play area.
Best known for its world-class experiential shopping model, Hamleys Westfield will showcase their famous Entertainment team, bringing free and interactive fun for families all day, every day. Hamleys’ unique approach to toy shopping also focuses on ‘bringing toys to life’ for children, letting them see and touch toys in store, and engage with expert toy demonstrators. A not-to-be-missed day out for all the family, shoppers can experience magical meet & greets with the infamous Hamley Bear, and an array of other Hamleys characters, enjoying special guest appearances from the world of TV and film to create even more excitement.
Sumeet Yadav, CEO, Hamleys, said: “There’s toy shops, and then there’s Hamleys Westfield, White City, which we are absolutely thrilled to have just opened. Shoppers will be ‘wowed’ at Hamleys Westfield, like something they have never had before in one of our stores and we just cannot wait for everyone to experience all we have to offer, just in time for lots of festive fun this Christmas!”
