Just a month after opening their first flagship in its hometown of Copenhagen, the brand is planning their second location.
The proposed London store was revealed in an Instagram story by stylist Uly Gold which was then further shared by Han Kjøbenhavn. The post showed a store front donning the brand’s name, with renovation work being done inside. The post is captioned: “I spy Han Kjøbenhavn in Soho, London, UK.”
No further details about the opening have yet been revealed however the recently opened Copenhagen flagship integrates technology into the design. The space is rather simplistic and is decorated in grey and white. One side of the store consists of large screen walls that play visual effects such as fire. This creates a juxtaposition with the collection on the place side of the store.
“Physical retail has to develop to stay relevant for people. We are at a place where we feel the time is right to make a change and to create a new way of experiencing physical retail,” says CEO Daniel Søndergaard Hummel.
“Our focus has been on creating a space that is able to change and provide different feelings and experiences on a continuous basis.”
