The eight hotels will boast approximately 3,000 rooms in several key cities including Sao Paulo, Fortaleza, Ilha de Sol, Campos do Jordão, Foz do Iguaçu, Jericoacoara, Natal and Recife.
The upcoming Brazilian Hard Rock Hotels will showcase the country’s vibrant, energetic and artistic culture through locally inspired design and unmatched live music experiences. While design elements for each property will differ, world-renowned architectures and International interior design companies are working to procure unique pieces to showcase throughout the properties.
The properties are slated for completion over the next eight years and three projects are already under construction, with Sao Paulo, Fortaleza and the first phase of Ilha de Sol anticipated for 2022, Recife, Natal and the second phase of Ilha de Sol anticipated for 2024, Foz de Iguaçu anticipated for 2025, Campos do Jordão anticipated for 2027 and Jericoacoara anticipated for 2028.
“Brazil is poised to step up as a headlining performer on the world stage of travel destinations, with 10 Hard Rock Hotels slated for development in collaboration with three different partners, VCI S.A. being the largest of the three,” said Todd Hricko, Senior Vice President of Hotel Development at Hard Rock Hotels. “This announcement exemplifies great strides for Hard Rock’s continued global growth, and throughout Brazil specifically, for years to come.”
