The brand has strengthened its presence internationally with a new opening in Madrid. The flagship is located inside a historic building in Calle del Serrano, one of the main shopping streets in the modern Salamanca district.
After Madrid, the dachshund brand will stop in Barcelona in 2024 for the inauguration of a new store, followed by other openings in leading resort destinations such as Ibiza, Mallorca and Puerto Banus. The opening in Madrid is part of the strategy to strengthen the Neapolitan company in Spain, which has 40 single-brand corners in locations owned by the retail giant El Cortes Inglés.
The interiors of the boutique are characterised by the careful use of colour: bright tones of white and green, combined with wooden and brass surfaces, accompany the different environments furnished with ocher-coloured seats and displays that recall the nuances of the seabed.
“We are proud to give new impetus to our growth in a country that has always appreciated the spirit and style of our brand,” declares Paolo Montefusco, CEO of Harmont & Blaine. “The boutique on Calle Serrano is the quintessence of our company’s values of innovation, creativity and sharing. We are confident in an optimal performance that will allow us to consolidate and elevate the perception of the brand both with local customers and with tourists who crowd the streets of the Spanish capital in every season.”
