The highly anticipated flagship store boasts the largest collection of Harry Potter and Fantastic Beasts merchandise under one roof.
The new flagship store is located in the Flatiron District of Manhattan and offers an immersive experience through 15 different themed areas, with each one designed to bring the magic off the wizarding world of Harry Potter to life. Occupying three storeys and an area of 21,000sq ft, the store houses more than 1,000 props, including authentic items used in the films.
Photo opportunities are available throughout the store, with locations including a London phone box and Hagrid’s boots all set up for guests. Digital technologies are integrated throughout the store, including the Harry Potter fan club app. Users of the app will find a number of ‘enchanted keys’ in the space that unlock exclusive facts, figures and videos.
The store is complete with a Butterbeer Bar that serves Butterbeer, Butterbeer ice cream, bottled Butterbeer and other treats that appear throughout the Harry Potter series.
