Warner Bros. will unveil the new Harry Potter New York flagship, which is located at 935 Broadway on June 3.
The three-storey flagship occupies an area of 21,000sq ft and will feature 15 different themed zones, with each of these areas designed to bring the magic of the ‘Harry Potter Wizarding World’ to life. Fans of the franchise will be able to browse over 1,000 props on display, including some authentic items used in the films.
A number of photo opportunities are available in the flagship including a London phone box and standing in Hagrid’s boots. The store utilises digital technologies including the use of the Harry Potter fan club app. Users of the app will find a number of enchanted keys that can unlock exclusive facts and videos, helping to further bring the store to life.
Two multiplayer virtual reality experiences will open this summer. Chaos at Hogwarts lets guests step into a magical journey to the iconic castle and become a part of the Harry Potter adventure. The Wizards Take Flight experience allows visitors to fly on brooms in a magical wand battle against the Death Eaters. “The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city,’ said Sarah Roots, Executive VP Warner Bros. Worldwide Tours and Retail. ‘With over 1,000 Wizarding World props on display (including some authentic items which featured in the movies), the incredible theming, along with experiences such as photo opportunities
