The men’s care brand will now be available in the Netherlands with products available in 513 stores as well as online.

The nationwide roll-out this week will be the first time Harry’s core shave and skin care offerings will be sold in shops in the Netherlands. As the fastest growing brand in the category and with 20 million customers across the US, Canada and the UK, this is the latest move in the company’s plan to continue to expand beyond its online-only model and sell its good in traditional bricks and mortar stores. Currently, the brand is already available in Boots, Sainsbury’s, Superdrug and Ocado stores across the UK.

As well as expanding their retail footprint, Harry’s product offerings have also grown this year, with the launch of a next-generation razor, which includes sharper blades and leading innovative at the same fair price, and expansion into an entirely new category of scalp care with a range of anti-dandruff products.