This year, the brand intends to continue its expansion within the region, focusing on developing online sales and expanding its retail footprint.
In 2021, the Brazilian flip-flop brand expanded its offline footprint in Asia Pacific with the opening of 102 points of sale, with 33 permanent locations and 69 pop-ups. Recently opening its 50th store in Indonesia, a strategic market for Havaianas, the brand has witnessed a colossal growth of 111 per cent year-on-year.
Intending to build an aspirational, joyful and colourful brand for all, Havaianas is intends to expand its footprint in Southeast Asia, with both permanent locations and pop-up stores in trend-oriented locations in China and North Asia, mostly to be operated by exclusive distributors and partners.
Robert Esser, Havaianas APAC, President, said: “In Asia Pacific today, our biggest markets are Australia and Philippines while our biggest potential markets are China, Indonesia and Thailand. We now plan to reach more local consumers and deliver a change in the way they perceive and wear flip-flops.”