The company Holland & Barrett is set to grow into the countries Greece, Romania and Bulgaria as part of its ongoing omni-channel strategy.
The growth will move forward with a partnership with the Fourlis Group, who in the future are looking to over a total of 120 Holland & Barrett units in the countries. They will also be unveiling a Holland & Barrett website in 2022.
Alex Dower, Commercial Director at Holland & Barrett said: “We’re excited to be making wellness a way of life for even more people by bringing Holland & Barrett’s range of products and world-leading training to new customers in Greece, Romania and Bulgaria through our strategic partnership with Fourlis Group. We’ve had a really positive response from customers in all of our overseas markets, so we’re confident our stores in South East Europe will prove to be just as popular. H&B is fast becoming a true global brand, with H&B product available in stores and online in 18 countries around the world with more planned for the future.”
Now 152 years old, Holland & Barrett has over 1,600 stores throughout 18 countries across the world. More than half of the store portfolio is situated across the UK and Ireland.
