The men’s clothing brand Herencia Custom Garage has reopened its store in the Alto Palermo shopping centre in the city of Buenos Aires, where it implemented its new brand image.
The firm highlighted to FashionNetwork.com that the renovated location of the important Buenos Aires shopping centre now adheres to the current Herencia aesthetic, characterised by a more refined line and implementing an “experience” format for its customers.
In that sense, among the new services that the firm incorporates, it offers its customers specialised coffee so that they can enjoy while they buy. This renewed image had already been implemented in the “flagship store” that the brand has in the Palermo neighbourhood, also in the Argentine capital.
Herencia Custom Garage is a brand created in 2009 by businessman Federico Bonomi, based on his passion for motorcycles. In addition to this brand, the businessman and his wife, Cynthia Kern, also founded the famous women’s clothing brand Kosiuko and the decoration brand Casa Chic.
