The French luxury house has launched its first flagship digital store in Saudi Arabia and the United Arab Emirates.

Available at hermes.com, shoppers can browse the brands luxury collections, a number of other features are available on the website including short films, articles exploring the Hermes universe and the latest round of fashion shows.

The website reflects the interior of a Hermes store, the use of restrained colours carries the luxury and elegance that the brand is synonymous for.

This digital store is the brands first retail outlet where customers in the Kingdom of Saudi Arabia can purchase the luxury goods. The UAE already has three Hermes stores, however this new e-commerce option is anticipated to be exceptionally popular given the growth in demand for online shopping.