Located in Beijing’s bustling business district, in the renowned China World Trade Centre, the new store fuses a reverence for the local artistic heritage and characteristics of the original Faubourg Saint-Honoré store.
Spanning two floors and occupying more than 900sq m, the store’s eye-catching façade stands at an impressive 11 metres high. Described as a ‘technical feat of engineering’, the façade features engraved double-glass panels, which evoke a forest of bamboo.
Inside, Parisian architecture agency RDAI has designed an open plan and fluid layout. The design features nuanced pastels and mineral hues like celadon and gold. Numerous bespoke design details were realised via a collaborative process with local craftsmen, such as the nuanced terrazzo floors, the renowned Faubourg Saint-Honoré mosaics, hand-fashioned furnishings and cabinetry.
The new Hermès Beijing China World store invites exploration and discovery, where local customers and visitors will enjoy this unique, tailor-made setting and discover the harmony between history and know-how and a contemporary creative spirit.