The Vancouver-based backpack brand has launched their latest flagship store on Robson Street in downtown Vancouver.
The store, which marks the brand’s fourth location in North America, falls in line with everything the trailblazing brand does. More than just a retail store, the flagship is an entire lifestyle experience which was curated by the Herschel Supply Design Studio with art, digital, experiences, and live events.
The brand’s signature array of classically designed backpacks sit at the centre of the 2,800sq ft space, which is also home to their expanded apparel collections, outerwear, hats and other accessories.
“At Herschel Supply, we offer classic products with a modern twist, and that design ethos extends to the way we think about retail too,” says Managing Director Lyndon Cormack, who co-founded Herschel Supply with his brother Jamie in 2009.
“Retail is an opportunity to have fun and foster community, we wanted to make sure that our store reflected that by creating a space that inspires creativity and connection,” he added.
