Frasers Group PLC has opened the doors to its newest Flannels store in Hertfordshire as the luxury retailer continues with its commitment to invest in new physical locations throughout the UK.
Situated in Brookfield Retail Park, the 15,000sq ft store will house two floors of carefully curated men’s, women’s and junior luxury designer clothing and accessories from some of the biggest and best luxury names in fashion, such as Alexander McQueen, Balenciaga, Burberry, Off White and Versace.
Lauren Barrie, Head of Luxury Retail Development, Frasers Group, commented: “Continuing the momentum from the opening of our flagship stores earlier this year, we’re really proud to open our next regional boutique in the heart of Hertfordshire. As we continue to expand and develop our vision, the store brings to life the Flannels brand in a physical space.”
The opening comes following the launch of regional flagship stores in Sheffield and Leicester and it further cements the retailer’s vision and ongoing commitment to bricks and mortar retail. This latest opening means that Flannels now has a portfolio of over 55 stores across the UK.
